SPIN Magazine Joins Forces with Greater Than Distribution to Launch Innovative Record Label
March 7, 2024
In addition to tapping into its unique connection to the emerging artist scene, SPIN Records will launch with an eye towards fostering artist development and career sustainability.
LOS ANGELES, CA – March 6, 2024 – SPIN Magazine, a leading voice in the music and pop culture arena, is excited to announce the launch of its very first record label, SPIN Records, in partnership with Greater Than Distribution, distributed by Virgin Music Group. This groundbreaking collaboration aims to showcase today’s (and tomorrow’s) hottest new artists, offering a much-needed platform for true artistry and expression.
The record label’s mission is to cultivate a sustainable environment for artists, focusing on mental health, longevity, and multi-genre representation. With distribution through Virgin Music Group’s vast global network, SPIN Records will exemplify the vision of evolving a diverse and flourishing artist community.
“For decades, SPIN has been at the forefront of music journalism, often being the first to spotlight future legends,” said Paula Moore, A&R executive and CEO of Greater Than Distribution. “Having this opportunity to partner with SPIN allows us to amplify our reach and develop talent around the world alongside the SPIN Media team.”
Greater Than Distribution and SPIN combine a powerhouse of resources within pop culture, entertainment, and fashion to support the brand’s long-term presence across various platforms, including a massive social media following. The partnership emphasizes providing more than standard distribution with a full-service A&R and artist development focus that includes marketing, branding, PR, and more within its expansive ecosystem.
“The creation of SPIN Records marks a pivotal moment in the music industry, with many artists signed because of the size of their social media followings. But that doesn’t always deliver the level of authentic talent that leads to groundbreaking, transformative work,” said Danny Klein, Creative Director of SPIN Magazine. “With SPIN Records, we want to bring back the lost art of A&R. We want to help artists find their voice and grow with them so they have long, sustainable careers. Today’s artists also need help combatting the pressures of writing, producing, branding and touring, while keeping up with the unique, and often debilitating, demands of social media. …and we’re excited to harness the collective energy, insight, and creativity offered by Greater Than and the powerful distribution network of Virgin Music Group. I truly think we’ll make a difference in artists’ careers.”
SPIN Records is committed to being genre-agnostic, a testament to the broad appeal and diverse readership that SPIN Magazine has catered to since 1985. It aims to become not only the label musicians aspire to sign with but also a brand that fans want to immerse in, celebrating the collective love for music.
About Greater Than Distribution:
Greater Than Distribution, led by Paula Moore and music legend Randy Jackson, is a modern music distribution and entertainment company dedicated to artist development and cultural innovation. Greater Than’s global distribution partner is Virgin Music Group.
About SPIN Magazine:
SPIN is one of the most recognizable names in music and pop culture. In early 2020, SPIN launched a new generation of the legendary media group, putting the brand back where it belongs — at the center of the zeitgeist.
SPIN’s digital covers have featured some of today’s biggest stars, including Noah Kahan, Demi Lovato, The Black Keys, YungBlud, Machine Gun Kelly, Rüfüs Du Sol, Jack Harlow, Denzel Curry, Run the Jewels, and Kehlani, coupled with probing journalism and in-depth interviews, hit series 5 Albums I Can’t Live Without, A Day In the Life Of, and Artist x Artist, as well as original videos. The company launched SPIN IMPACT, a platform that harnesses the music industry’s most powerful voices to raise awareness and take action around some of society’s most pressing issues.
SPIN has also brought its legendary music brand to merchandise, joining forces with Life Clothing to release a series of T-shirt designs at Urban Outfitters. A powerhouse in the media world, SPIN launched in Japan, as well as partnered with Amazon for a music free ad-supported streaming television (FAST) channel exclusively on Amazon Freevee. In 2023, the company launched SPIN Labs, an incubator for music tech startups that is designed to help artists thrive in the quickly-changing music technology space.
To learn more, visit www.spin.com
For more information on SPIN Records and Greater Than Distribution, contact:
Lisa Oldham
Lisa.Oldham@GreaterThanHQ.com
Virgin Music Group Press Release
February 27, 2024
Greater Than Distribution Secures Worldwide Deal with Virgin Music and Welcomes Grammy Award-Winning Producer Randy Jackson As Partner
Music distribution company, Greater Than Distribution, is thrilled to announce a groundbreaking worldwide partnership with Virgin Music. Adding to the alliance, Greater Than Distribution proudly welcomes Grammy Award-winning producer Randy Jackson as a partner, alongside pioneering A&R executive and creator Paula Moore.
With a strong commitment to artist development, Greater Than Distribution aims to revolutionize the industry through its unique offering of specialized services for independent artists. The company’s flagship initiative, the AI-driven Designer Distribution Boutique, harnesses cutting-edge artificial intelligence technology to provide artists with tailored support and exceptional resources.
“Over the past decade, the music industry has undergone significant evolution, offering an abundance of artists and genres to explore. However, breaking through the crowd has become increasingly challenging for artists. With Virgin, we have found a partner to help us expand our reach globally,” remarked Jackson and Moore. “I’m excited to join Paula and Greater Than Distribution as we redefine artist development, equipping them with the necessary tools for success in today’s competitive landscape,” added Jackson.
The partnership between Greater Than Distribution and Virgin Music, coupled with Randy Jackson’s inclusion as a partner, cements the company’s status as a trailblazer in the music industry. This collaboration promises to unlock unparalleled opportunities for artists and establish new benchmarks for artist development and distribution.
“Randy and Paula have an innovative approach to the modern music industry and are looking to grow artists in new and innovative ways,” said JT Myers, Co-CEO of Virgin Music Group. “Through our partnership, we will leverage our global team, services, and technology to help their artists reach and engage new audiences around the world.”
About Greater Than Distribution:
Greater Than Distribution is the Gucci® of music distribution. Led by pioneering A&R executive and creator Paula Moore and music industry legend Randy Jackson in a worldwide partnership with Universal Music Group’s Virgin Music Group. With a focus on artist development, the premier music distribution company is driving cultural innovation and reshaping the industry through its dedication to independent artists. The A&R-driven company offers an ecosystem of specialized services and benefits that are unmatched in the industry to meet artists’ needs. This includes the revolutionary AI-driven Designer Distribution Boutique and the industry-first A&R Scout and Marketing Launchpad®. At Greater Than Distribution, empowering artists and helping them thrive in their careers is the top priority.
For media inquiries, please contact:
Brit Reece, Vice President
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